In the unfavorable environment of the global economic downturn, the rise of trade protectionism, TISCO actively respond to and effectively safeguard their legitimate rights and interests; at the same time, TISCO always adheres to the quality and service to expand the international market to win overseas customers. This year, in the grim steel export situation, the company's stainless steel exports achieve substantial growth, which has provided an important support for its continuous improvement of international competitiveness.

 

Shang Chunxi, quality inspector of stainless steel cold rolling mill, is busy on the final factory inspection for a number of exports of stainless steel products to the European market. Shang Chunxi pointed to the data on the computer and told reporters that the quality of these products is very stable, reach Japan's industrial standards, can be said the world's best. In recent years, through the introduction of market-oriented quality evaluation, improving the supporting incentive policies and the grading quality control system, establishment of accurate criterion standards and other means, TISCO continuously improves the quality management level, and product quality improved significantly.

 

While constantly stabilizing and enhancing its product quality, TISCO also actively innovates overseas marketing model. Considering some different business habits between foreign customers and domestic customers, through the breakdown of the market, for customers in different countries and regions trying to become the exclusive agent, the core agent and other sales model, the marketing department specifically designed personalized marketing strategy to comprehensively improve the ability and level to serve customers, expand the market share rapidly. Since last year, the company's overseas customers increased by more than 20%.

 

TISCO’s excellent product quality and quality marketing services attract a large number of foreign customers. Auguste is the responsible person of a large European private stainless steel trading company, has been cooperating with TISCO for more than 10 years, recently made a special trip to TISCO to discuss new business cooperation.

 

Auguste told reporter that the user feedback from customers of various countries shows, TISCO's product quality is very good. TISCO products have been used on the complex equipment, high-end products in various countries, he was very proud to cooperate with TISCO.

 

With self-improvement to compete, with innovation to lead the development, TISCO is doing its efforts to enhance its market dominance and competitiveness in the stainless steel industry, to consolidate its global stainless steel leading position. However, with the global weak economic growth in recent years, all kinds of trade protectionism are rising. Some countries and regions are implementing unfair treatment to our products in the name of anti-dumping and anti-subsidy at every turn.

 

Data shows that in recent years, many countries and regions launched anti-dumping, anti-subsidy investigations against Chinese goods, among those steel products accounted for 42%, some directed at TISCO.

 

There are product quality and service quality to encourage, in the face of unfair trade competition, TISCO bravely said "no". Since 2008, the first anti-dumping investigation from the EU, TISCO has responded 17 times, received a lot of experience and results, got zero tax rate or the minimum tax rate policy in many countries and regions. In view of the important role of TISCO in dealing with foreign trade remedy investigations in the whole industry, TISCO has become the only approved enterprise in China's steel industry setting up stainless steel trade frictional warning point in TISCO by China Council of Promotion for International Trade (CCPIT) .

 

"TISCO, including China's other enterprises’ great progress over the years worried some people who do not understand China. TISCO's products are a microcosm of products made in China . What we should do is through your excellent products to make everybody understand TISCO, understand China, so that everyone will be able to cooperate even better. "Auguste said.

 

Relying on quality and service to win the market, having the courage to win the trust. The next step, TISCO will continue to respond competition by self-improvement, lead the development by innovation, continuously enhance the quality and service level, and actively adapt to the supply side structural reform, seize the opportunities of Road and Belt Initiative, "Made in China 2025" high-speed railway, nuclear power projects and other high-end manufacturing equipments going abroad, to continue to meet customer’s needs, create value for users, seize the commanding heights of competition.