The intermediate and higher people’s courts of Henan province recently ruled that the so called “Henan Taigang Stainless Steel Company” had infringed the legal right of Shanxi Taigang Stainless steel Co., Ltd. And the former was ordered to change its name, make apology to the public and the latter and pay the latter with economic compensation. Currently, the counts have frozen the Henan Company’s bank account, placed related persons into credit blacklist, and set consumption restrictions to the defaulters. This is one of the many cases in which TISCO substantially protects the interests of both consumers and its own.
Product quality is the lifeline and base for an enterprise, as well as the most concerning thing for consumers. TISCO has always committed to being honest in business operation, being diversified in products, and being professional in quality. The company sets up complete management mechanism for research and development to inspire innovation; it reinforces standard management to hoist its market influence; it puts efforts on management of patents and know-hows to lay a solid foundation for knowledge property protection; it exchanges ideas and cooperates with others in a active manner to find solutions for quality improvement; it increases investment in product R&D to push forward the upgrade of steel grade to profitable and high-tech trends. At the same time, TISCO launches some added-value services, including strengthening after-sales service system, regulating the customers’ information protection, standardizing the management of customers’ satisfaction, so as to create pleasant and reliable experience for the consumers, and establish friendship between customers and the company. All these efforts are paid back by highly trust from customers. The brand “Taigang” has been recognized as the “famous Chinese brand”, the “most famous brand of Shanxi province”. The products made by TISCO are entitled with “Chinese famous product” and “the most influential stainless steel in China”.
To infringement, TISCO has developed a “cracking down + prevention” method to protect its brand image and consumers’ legal interests. Speaking of “cracking down”, the company publishes frequently the notices on fraud products to alert consumers; it sets up a dedicated office to cooperate with government authorities responsible for public security, industry and commerce, the customs and quality inspection in cracking down on infringement, and find clue as early as possible among all information regarding fake products and infringement activities. The company also actively gets contact with those buyers who are cheated and suffered loss or damage due to infringement, to help and guide them to pursue legal procedures, and teach them how to identify the fake products. In this process, a close relationship is naturally established, and the infringed buyers turn into the company’s potential customers. Speaking of “prevention”, TISCO works out and brings into effect the Method for Brand Management, organizes training on laws and regulations and basic knowledge, form a system for brand registration and protection. The company adopts new anti-counterfeiting measures in the Product Quality Certificate and stamps QR code on the packages and labels to allow customers check and identify promptly. The company files knowledge property protection application to the General Customs Administration and proactively participates into “Long Teng” the special action of knowledge property protection. In 2017, TISCO was appointed by the Shanxi Province Higher People’s Court as a liaison site of administration trial work for knowledge property cases.