The May 10 of 2020 marks the 4th Chinese Brands Day, which is themed with Chinese brands are shared by the world to realize overall well-off, quality life, and victory against global pandemic. As a leading player in Chinese stainless steel industry, TISCO has always integrated itself into the brands construction both domestically and globally. It has committed itself to practicing the brand philosophy and spreading the brand value.
TISCO produced the first heat of stainless steel, the first silicon steel sheet, the first block of magnetic pure iron of China. More than one hundred of its products filled the blank in Chinese steel industry. In the 21st century, the company shoulders the mission of “creating outstanding products with stainless wisdom”, dedicates to supplying the most delicate stainless steel products for consumers all around the world, aims at the strategic target of building the most competitive stainless steel enterprise and world-class major industry, shapes a reliable and responsible image that revitalizes Chinese steel industry and promotes development of world steel industry.
In recent years, TISCO speeds up the optimization and upgrade of product variety and quality, which is deemed as the first priority to win the market and lead the development. Oriented to the market, focused on customer, based on quality improvement, and pivoting on variety and brands, the company has served customers with the best products and satisfactory service. A series of highly effective, energy-saving and long-life product clusters are formed, and the brand influence is substantially elevated.
TISCO advocates the innovation idea of “being glad to hear new things, being motivated by new things, and being competitive with new things” as well as the innovation culture that “encourages innovation, tolerates failure and opposes stereotype”. At present, the company is relying technological innovation, aiming at the cutting-edge new material sector, and doing manufacturing and application research on super-class functional material, amorphous material, magnetic material and high-end carbon fiber material. The precision strip steel especially, a flagship brand forged by the company in stainless steel world, has significantly promoted the upgrade of key material for high-end manufacturing industry, navigated the development direction for the world in sector of super-thin stainless steel sheet, and infected new drivers for the growth of Chinese industry and world manufacturing.
TISCO pays the society back by fulfilling its social responsibility and getting more and more people benefited from it. It adapted new technology to treat civil waste and formed a complete circular economic industry chain; it proactively participated into social welfare activities like providing disaster relief, doing charity, financing children for their study and etc. In the extraordinary year of 2020 when the COVID-19 breakout in China, TISCO General Hospital dispatched 24 medical workers to the frontline of the fighting against the contagion, contributing TISCO power to the national strategic campaign.
To embrace the high quality transformational development, TISCO has prepared itself well in intellectual property protection by revising the “Management Method of Patents” in an over-all manner and publishing the “Management Method of Know-hows”, which constitute a vivid and effective dual management mode for both patents and know-hows. The company also persists in cracking down and prevention of infringement, proactively takes part into the activities focusing on maintaining fair market order, safeguards the brand image and consumers’ interest. These actions have resulted into a complete and all around protection system, which brings the trust of customers both home and abroad, and the good fame of TISCO products and brands. Due to all the efforts and achievements, TISCO was granted Grand Prize of Chinese Industry, Shanxi Provincial Quality Rewards, and the honors like Top 500 Most Valuable Brands and Enterprises, Demonstrative Enterprise for National Technological Innovation, Top 10 Customers Satisfactory Brands, and the Pilot Unit for National Intellectual Property Right.