TISCO Products Get Popular in Overseas Market

Supported by innovative technology and international marketing system, TISCO exported record-breakingly 88.2% more steel to overseas market in 2014 compared to previous year. The export growth rate of stainless steel is unprecedented 58.4%. The popularity of TISCO’s products in overseas market reveals a good prospect of the company.

2014 saw two features in TISCO’s export data: first, high-end products, including duplex stainless steel, high grade pipeline steel, railway carriage steel, super pure ferrite stainless steel, and etc. show a significant growth; second, mature markets like North America, Europe and Korea all present considerably increasing demands. In 2014, TISCO products played a dominant role in mature markets to which stainless steel was exported from China mainland.

In 2014, the global market experienced continuous depression, severe trade protection and ceaseless price decline. Under such a background, TISCO participated into the worldwide competition to promote its business upgrade, exported high grade steel to optimize its product structure, took part into the tender of international projects to be known by the world, and carried out team building and business integration to adapt the global situation. In this year, TISCO’s high grade pipeline steel, duplex stainless steel and hot rolled coil were successfully applied in oil transmission projects, sea water desalinization projects and LNG carrier projects, which are generally deemed as “Projects of 3 Highs”--- high-tech, high-requirement and high added value --- by the world, and which bring TISCO good fame and bright prospects.

The reason behind TISCO’s inspiring achievements in overseas markets is its unswerving effort. TISCO aims at originally developing and originally creating, sets up a R&D system and operation mechanism of “One Core, Two Platforms, and Two Cooperation”, and forms a sustainable and green manufacture chain; it vigorously implements innovation-driven strategy, creates the culture of “inspired, motivated and get success by new things”, makes a lot of breakthroughs in process, technology, variety and raw material in the production of special steel. On one hand, it dedicates itself to produce high-end and exquisite products, and on the other hand, it accelerates the building of overseas marketing and service system. It explores more operation channels and pricing systems and carries out fine management. It puts eyes on high-end markets, high value customers, and highly cost-effective products. It offers its customers with special services and value-added services. To keep its unique competiveness, TISCO will continue to avoid the “red ocean” competition and to explore a promising future with a “blue ocean” strategy.