TISCO to strengthen brand propaganda and uphold image of brand

This year, facing the stern and lengthy“cold winter”of steel industry，TISCO carries out a series of new try in terms of brand propaganda and brand upholding in order to make a greater contributions for further improving the image of brand, stabilizing and opening-up the market.

 

TISCO takes full advantage of product exhibition, product recommendation meeting and government platform to propagate or disseminate the brand of TISCO products. With the principle of “spending less money to deal with important matters and also do the things without money”, TISCO keeps a close watch on two propaganda domains of domestic and international markets to sign the protocol with the sponsors of exhibition and conference, domestic and overseas publications to carry or exhibit TISCO’s products via multiple communications and TISCO’S influence power; with the help of the action platform of “China Brand List” and “Silk Road of Brand” established by Shanxi Government, TISCO actively takes part of seven station campaigns of “North West “ and North East” etc. in a row，not only enhancing the popularity of TISCO’s products and influence power, but also retrenching the advertising and promotion expenses for TISCO.

 

In the aspect of brand upholding, TISCO tries to find out a mechanism on how to strike the fake and maintain legal rights. In view of striking the fake, TISCO initiatively set up a regular visit and cooperation mechanism with public security police, industry and commerce departments, customs and quality inspection departments through media and website, by initiating the societal forces and legal means. Once clue discovers, we will coordinate with legal operation departments to swiftly file the case and start the investigation, clearing up a criminal case as soon as possible. In striking the fake, TISCO positively improves the registration system of product trade mark, protecting and putting on record for intellectual property right of product, standardization of product code spraying identification, QR code used for product packaging and product quality guarantee application.

 

In the wake of the global steel industry competition exacerbated, TISCO is facing more and more risk of trade friction. Therefore, TISCO founded “Leading Group of Trade Friction Relief Measures”，establishing the working system and early-warning mechanism, mainly consisting of Sales Department, Procurement Division, Financing Department, Production Organization Division, IT Department concerned, regularly analyzing and studying the export situation, adjusting the export policy and rhythm from time to time in order to furnish prop for expanding international market and raising international influence power of stainless steel products. In addition, TISCO energetically appealed to the overseas anti-dumping investigation, bringing “Four Body Action” (i.e. government, enterprise, association and lawyer) into play, utilizing the claims of WTO to protect our legitimate rights and interests through fair international market competition. We    will do our best to defend our lawful rights and interests to the utmost extent in appealing to the case of anti-dumping investigation of cold rolled stainless steel products filed by Brazil and Thailand.