TISCO once again won the list "China 500 most valuable brand"

June 22nd, the 14th "World Brand Conference", hosted by the World Brand Lab (WorldBrand Lab), was held in Beijing. The conference published 2017 "China 500 Most Valuable Brand" analysis report. Taiyuan Iron and Steel (Group) Co., Ltd., with its 15.574 billion yuan brand value, was once again listed among the top 500 Chinese brands, its brand value increased by 2.61 billion yuan than 2016.

 

TISCO has always been committed to building a national steel industry brand, especially in the face of the general trend of recent industrial restructuring and upgrading, TISCO adheres to its strategic goals unswervingly, persists in its main business, extension development, diversified development, green development, harmony development, to speed up the construction of the competitiveness edge under the new normal, and constantly strengthens its work effort to increase product variety, improve product quality, create brand; TISCO attaches great importance to customer needs, strengthens collaboration, optimizes the process, to convert the market and customer needs into quality control points and quality standards; TISCO adheres to innovation-driven, and vigorously creates innovative culture, so that innovation passion, innovative thinking, innovation and practice may go throughout the production and operation of the whole process, and continuously enhances the supply level of product variety, quality and service, to seize the market high ground. From the pen-tip steel to the high-speed wheel axle material, from the nuclear power stainless steel to Shenzhou, Chang'e series of aerospace equipment special materials, a number of high-tech, highly difficult, high value-added new products successfully applied to key areas and emerging industries, brand influence and brand value are rising. At present, TISCO has formed energy efficient longevity product cluster mainly consisting of stainless steel, cold-rolled silicon steel, high-toughness series of steel, more than 20 varieties stand the first of domestic market share, more than 30 varieties fill the domestic market gaps, replace the imports.

 

At the same time, TISCO vigorously advocates conservation, environmental protection, civilization, low-carbon production mode and lifestyle, adheres to the road of sustainable development, to construct itself into a urban steel mill that is value creating, full of responsibility, highly respected, and green development; TISCO speeds up the construction of resource security protection base and steel extension processing base, to build an internationally competitive upstream and downstream industry chain; actively promotes international operation, maintain stable economic and trade relations with more than 80 countries and regions like the United States, Germany, France, Britain, Japan, ROK, Australia, etc., and stainless steel exports has always maintained the first among domestic mills.

 

WorldBrand Lab is an international, professional global authority institution of brand research, headquartered in New York. The experts and consultants come from world-class universities such as Harvard University, Yale University, Massachusetts Institute of Technology, Stanford University, Oxford University, Cambridge University, and so on, winner of the Nobel Prize in Economics, "Father of the Euro", Professor Robert A. Mundell of Columbia University served as its chairman. "China's 500 most valuable brand" list is derived based on financial analysis, consumer behavior analysis and brand strength analysis , and its research results have become an important basis for enterprise intangible assets assessment.